--- title: Tips, Guides & Resources Blog for Digital Marketing Strategies | Francisco Kraefft (4) description: I've been coding since I was 13 years old, and I started with Digital Marketing after high school. I've worked with +100 companies, building their marketing strategies and helping their business grow. My biggest flex is that I've learned Google and Facebook Ads from their API, which gives me a competitive advantage in how it works under the table. (4) image: https://ivirtual.agency/hubfs/Website/Featured%20Images/Generic%20Image.jpg --- [start@ivirtual.la](mailto:start@ivirtual.la)[Billing Portal](https://billing.ivirtual.agency/p/login/00g02rfKUci2f1S8ww)[Blog](https://ivirtual.agency/blog) en - English - [Español](https://ivirtual.agency/es/blog) - [Español - Argentina](https://ivirtual.agency/es-ar/blog) [Browse our LinkedIn posts](https://www.linkedin.com/company/ivirtual/)[Browse our Instagram posts](https://www.instagram.com/ivirtual.en)[Browse our Facebook posts](https://www.facebook.com/ivirtual) [![iVirtual](https://ivirtual.agency/hubfs/Branding/iVirtual%20-%20Logo.svg "iVirtual")](https://ivirtual.agency?hsLang=en) [![iVirtual](https://ivirtual.agency/hubfs/Branding/iVirtual%20-%20Logo.svg "iVirtual")](https://ivirtual.agency?hsLang=en) - [Ecommerce](https://ivirtual.agency/ecommerce) - [Build Your Ecomm Store](https://ivirtual.agency/ecommerce/build-your-ecommerce-store) - [Drive Cost-Less Sales](https://ivirtual.agency/ecommerce/organic-channels-to-drive-ecommerce-sales-without-a-monthly-fee) - 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I've worked with +100 companies, building their marketing strategies and helping their business grow. My biggest flex is that I've learned Google and Facebook Ads from their API, which gives me a competitive advantage in how it works under the table. ## Posts by Francisco Kraefft [Unlocking Peak Performance: Advanced Strategies with Google Ads Scripts](https://ivirtual.agency/blog/google-ads-scripts-advanced-strategies) ![Unlocking Peak Performance: Advanced Strategies with Google Ads Scripts](https://ivirtual.agency/hubfs/Blog/Posts/Services/Google%20Ads/Advanced%20Strategies%20with%20Google%20Ads%20Scripts/Unlocking%20Peak%20Performance%20Advanced%20Strategies%20with%20Google%20Ads%20Scripts.png) [Performance Marketing Insights](https://ivirtual.agency/blog/tag/performance-marketing-insights) ### Unlocking Peak Performance: Advanced Strategies with Google Ads Scripts 12 Dec, 2024 6 min read [Decoding Snapchat Ads Cost: Your Budgeting Guide](https://ivirtual.agency/blog/snapchat-ads-cost-guide) ![Decoding Snapchat Ads Cost: Your Budgeting Guide](https://ivirtual.agency/hubfs/Blog/Posts/Services/Snapchat%20Ads/Decoding%20Snapchat%20Ads%20Cost/Decoding%20Snapchat%20Ads%20Cost%20Your%202024%20Budgeting%20Guide.png) [Social Media Mastery](https://ivirtual.agency/blog/tag/social-media-mastery) ### Decoding Snapchat Ads Cost: Your Budgeting Guide 10 Dec, 2024 10 min read [What is a Fanpage? Your Essential Guide to Building Online Communities](https://ivirtual.agency/blog/what-is-fanpage-guide) ![What is a Fanpage? Your Essential Guide to Building Online Communities](https://ivirtual.agency/hubfs/Blog/Posts/Glossary/What%20is%20a%20Fanpage/What%20is%20a%20Fanpage%3F%20Your%20Essential%20Guide%20to%20Building%20Online%20Communities.png) [Social Media Mastery](https://ivirtual.agency/blog/tag/social-media-mastery) ### What is a Fanpage? Your Essential Guide to Building Online Communities 6 Dec, 2024 9 min read [How to Write a Google Ads Brief That Guarantees Campaign Success](https://ivirtual.agency/blog/how-to-write-google-ads-brief) ![How to Write a Google Ads Brief That Guarantees Campaign Success](https://ivirtual.agency/hubfs/Blog/Posts/Services/Google%20Ads/How%20to%20Write%20a%20Google%20Ads%20Brief%20That%20Guarantees%20Campaign%20Success/How%20to%20Write%20a%20Google%20Ads%20Brief%20That%20Guarantees%20Campaign%20Success.png) [Performance Marketing Insights](https://ivirtual.agency/blog/tag/performance-marketing-insights) ### How to Write a Google Ads Brief That Guarantees Campaign Success 3 Dec, 2024 9 min read [Is Looker Studio Worth It? A Deep Dive for Data-Driven Marketers](https://ivirtual.agency/blog/is-looker-studio-worth-it-for-data-driven-marketers) ![Is Looker Studio Worth It? A Deep Dive for Data-Driven Marketers](https://ivirtual.agency/hubfs/Blog/Posts/Services/Google%20Looker%20Studio/Is%20Looker%20Studio%20Worth%20It/Is%20Looker%20Studio%20Worth%20It%3F%20A%20Deep%20Dive%20for%20Data-Driven%20Marketers.png) [Data-Driven Marketing](https://ivirtual.agency/blog/tag/data-driven-marketing) ### Is Looker Studio Worth It? A Deep Dive for Data-Driven Marketers 29 Nov, 2024 10 min read [What is a Call to Action (CTA)? The Ultimate Guide to Driving Results](https://ivirtual.agency/blog/what-is-a-call-to-action-cta-guide) ![What is a Call to Action (CTA)? The Ultimate Guide to Driving Results](https://ivirtual.agency/hubfs/Blog/Posts/Glossary/What%20is%20a%20Call%20to%20Action%20%28CTA%29/What%20is%20a%20Call%20to%20Action%20%28CTA%29%3F%20The%20Ultimate%20Guide%20to%20Driving%20Results.png) [Content Marketing & SEO](https://ivirtual.agency/blog/tag/content-marketing-seo) ### What is a Call to Action (CTA)? The Ultimate Guide to Driving Results 27 Nov, 2024 8 min read [What Are Vanity Metrics and Why They Won't Grow Your Business](https://ivirtual.agency/blog/what-are-vanity-metrics) ![What Are Vanity Metrics and Why They Won't Grow Your Business](https://ivirtual.agency/hubfs/Blog/Posts/Glossary/What%20Are%20Vanity%20Metrics/What%20Are%20Vanity%20Metrics%20and%20Why%20They%20Wont%20Grow%20Your%20Business.png) [Data-Driven Marketing](https://ivirtual.agency/blog/tag/data-driven-marketing) ### What Are Vanity Metrics and Why They Won't Grow Your Business 25 Nov, 2024 9 min read [In-House vs Outsourced PPC: The Definitive Guide for Optimal ROI](https://ivirtual.agency/blog/in-house-vs-outsourced-ppc) ![In-House vs Outsourced PPC: The Definitive Guide for Optimal ROI](https://ivirtual.agency/hubfs/Blog/Posts/General/In-House%20vs%20Outsourced%20PPC/In-House%20vs%20Outsourced%20PPC%20The%20Definitive%20Guide%20for%20Optimal%20ROI.png) [Performance Marketing Insights](https://ivirtual.agency/blog/tag/performance-marketing-insights) ### In-House vs Outsourced PPC: The Definitive Guide for Optimal ROI 20 Nov, 2024 11 min read [The Ultimate Checklist: How to Evaluate a Digital Marketing Proposal Flawlessly](https://ivirtual.agency/blog/how-to-evaluate-digital-marketing-proposal) ![The Ultimate Checklist: How to Evaluate a Digital Marketing Proposal Flawlessly](https://ivirtual.agency/hubfs/Blog/Posts/General/How%20to%20Evaluate%20a%20Digital%20Marketing%20Proposal%20Flawlessly/The%20Ultimate%20Checklist%20How%20to%20Evaluate%20a%20Digital%20Marketing%20Proposal%20Flawlessly.png) [Data-Driven Marketing](https://ivirtual.agency/blog/tag/data-driven-marketing) ### The Ultimate Checklist: How to Evaluate a Digital Marketing Proposal Flawlessly 15 Nov, 2024 11 min read [What is Branded Content? Building Connections Beyond Advertising](https://ivirtual.agency/blog/what-is-branded-content) ![What is Branded Content? Building Connections Beyond Advertising](https://ivirtual.agency/hubfs/Blog/Posts/Glossary/What%20is%20Branded%20Content/What%20is%20Branded%20Content%3F%20Building%20Connections%20Beyond%20Advertising.png) [Social Media Mastery](https://ivirtual.agency/blog/tag/social-media-mastery) ### What is Branded Content? Building Connections Beyond Advertising 12 Nov, 2024 7 min read [Advanced Facebook Ads Strategies for Dominating the Local Market](https://ivirtual.agency/blog/advanced-facebook-ads-strategies-for-local-businesses) ![Advanced Facebook Ads Strategies for Dominating the Local Market](https://ivirtual.agency/hubfs/Blog/Posts/Services/Meta%20Ads/Facebook%20Ads/Advanced%20Facebook%20Ads%20Strategies%20for%20Dominating%20the%20Local%20Market/Advanced%20Facebook%20Ads%20Strategies%20for%20Dominating%20the%20Local%20Market.png) [Data-Driven Marketing](https://ivirtual.agency/blog/tag/data-driven-marketing) ### Advanced Facebook Ads Strategies for Dominating the Local Market 8 Nov, 2024 12 min read [Decoding Instagram Ads Cost: Your Guide to Strategic Spending](https://ivirtual.agency/blog/instagram-ads-cost-guide) ![Decoding Instagram Ads Cost: Your Guide to Strategic Spending](https://ivirtual.agency/hubfs/Blog/Posts/Services/Meta%20Ads/Instagram%20Ads/Decoding%20Instagram%20Ads%20Cost/Decoding%20Instagram%20Ads%20Cost%20Your%20Guide%20to%20Strategic%20Spending.png) [Social Media Mastery](https://ivirtual.agency/blog/tag/social-media-mastery) ### Decoding Instagram Ads Cost: Your Guide to Strategic Spending 6 Nov, 2024 6 min read [How to Choose the Right Strategic SEO Agency](https://ivirtual.agency/blog/how-to-choose-strategic-seo-agency) ![How to Choose the Right Strategic SEO Agency](https://ivirtual.agency/hubfs/Blog/Posts/General/How%20to%20Choose%20the%20Right%20Strategic%20SEO%20Agency/How%20to%20Choose%20the%20Right%20Strategic%20SEO%20Agency.png) [Content Marketing & SEO](https://ivirtual.agency/blog/tag/content-marketing-seo) ### How to Choose the Right Strategic SEO Agency 1 Nov, 2024 1 min read [8 Critical Signs of a Bad Marketing Agency You Can't Afford to Ignore](https://ivirtual.agency/blog/8-critical-signs-of-a-bad-marketing-agency) ![8 Critical Signs of a Bad Marketing Agency You Can't Afford to Ignore](https://ivirtual.agency/hubfs/Blog/Posts/General/8%20Critical%20Signs%20of%20a%20Bad%20Marketing%20Agency%20You%20Cant%20Afford%20to%20Ignore/8%20Critical%20Signs%20of%20a%20Bad%20Marketing%20Agency%20You%20Cant%20Afford%20to%20Ignore.png) [Data-Driven Marketing](https://ivirtual.agency/blog/tag/data-driven-marketing) ### 8 Critical Signs of a Bad Marketing Agency You Can't Afford to Ignore 29 Oct, 2024 13 min read [What is Google Merchant Center? The Ultimate Guide for E-commerce Success](https://ivirtual.agency/blog/what-is-google-merchant-center) ![What is Google Merchant Center? The Ultimate Guide for E-commerce Success](https://ivirtual.agency/hubfs/Blog/Posts/Services/Google%20Merchant%20Center/What%20is%20Google%20Merchant%20Center/What%20is%20Google%20Merchant%20Center.png) [Tech Stack Insights](https://ivirtual.agency/blog/tag/tech-stack-insights) ### What is Google Merchant Center? The Ultimate Guide for E-commerce Success 23 Oct, 2024 10 min read [Is Google Analytics Worth It? A Data-Driven Evaluation for 2024](https://ivirtual.agency/blog/is-google-analytics-worth-it-a-data-driven-evaluation-for-2024) ![Is Google Analytics Worth It? A Data-Driven Evaluation for 2024](https://ivirtual.agency/hubfs/Blog/Posts/Services/Google%20Analytics/Is%20Google%20Analytics%20Worth%20It/Is%20Google%20Analytics%20Worth%20It%3F%20A%20Data-Driven%20Evaluation%20for%202025.png) [Data-Driven Marketing](https://ivirtual.agency/blog/tag/data-driven-marketing) ### Is Google Analytics Worth It? A Data-Driven Evaluation for 2024 18 Oct, 2024 10 min read [Demystifying LinkedIn Ads Cost: A Comprehensive Analysis](https://ivirtual.agency/blog/linkedin-ads-cost-analysis) ![Demystifying LinkedIn Ads Cost: A Comprehensive Analysis](https://ivirtual.agency/hubfs/Blog/Posts/Services/LinkedIn%20Ads/Demystifying%20LinkedIn%20Ads%20Cost/Demystifying%20LinkedIn%20Ads%20Cost.png) [Performance Marketing Insights](https://ivirtual.agency/blog/tag/performance-marketing-insights) ### Demystifying LinkedIn Ads Cost: A Comprehensive Analysis 14 Oct, 2024 11 min read [What is CPM? Understanding Cost Per Mille in Digital Advertising](https://ivirtual.agency/blog/what-is-cpm-explained) ![What is CPM? Understanding Cost Per Mille in Digital Advertising](https://ivirtual.agency/hubfs/Blog/Posts/General/What%20is%20CPM/What%20is%20CPM.png) [Data-Driven Marketing](https://ivirtual.agency/blog/tag/data-driven-marketing) ### What is CPM? Understanding Cost Per Mille in Digital Advertising 10 Oct, 2024 3 min read [2](https://ivirtual.agency/blog/author/francisco-kraefft/page/2) [3](https://ivirtual.agency/blog/author/francisco-kraefft/page/3) [4](https://ivirtual.agency/blog/author/francisco-kraefft/page/4) [5](https://ivirtual.agency/blog/author/francisco-kraefft/page/5) [6](https://ivirtual.agency/blog/author/francisco-kraefft/page/6) Our Blog ## Digital Marketing Strategies for Sales Growth Increase your **revenue from digital marketing** using our tips, guides, and resources, all backed by real-case studies and our expertise. [Tiendanube Evolution vs Standard Stores: Data-Driven Growth Playbook](https://ivirtual.agency/blog/tiendanube-evolution-vs-standard-stores-data-driven-growth-playbook) ![Tiendanube Evolution vs Standard Stores: Data-Driven Growth Playbook](https://ivirtual.agency/hubfs/Blog/Posts/Services/Tiendanube/Tiendanube%20vs%20Tiendanube%20Evolution%20Stores/Tiendanube%20Evolution%20vs%20Standard%20Stores:%20Data-Driven%20Growth%20Playbook.png "Tiendanube Evolution vs Standard Stores: Data-Driven Growth Playbook") [Data-Driven Marketing](https://ivirtual.agency/blog/tag/data-driven-marketing) ### Tiendanube Evolution vs Standard Stores: Data-Driven Growth Playbook 2 Jun, 2025 5 min read [Strategic Digital Marketing for Medical Offices: Attract, Engage, and Grow Your Practice](https://ivirtual.agency/blog/digital-marketing-medical-offices) ![Strategic Digital Marketing for Medical Offices: Attract, Engage, and Grow Your Practice](https://ivirtual.agency/hubfs/Blog/Posts/General/Digital%20Marketing%20Agency%20ROI/Unlocking%20Real%20Growth%20The%20Ultimate%20Guide%20to%20Digital%20Marketing%20Agency%20ROI.png "Strategic Digital Marketing for Medical Offices: Attract, Engage, and Grow Your Practice") [Digital Marketing Strategies](https://ivirtual.agency/blog/tag/digital-marketing-strategies) ### Strategic Digital Marketing for Medical Offices: Attract, Engage, and Grow Your Practice 30 May, 2025 8 min read [Mastering Google Ads: Advanced Campaign Structure Best Practices for Peak Performance](https://ivirtual.agency/blog/google-ads-campaign-structure-best-practices) ![Mastering Google Ads: Advanced Campaign Structure Best Practices for Peak Performance](https://ivirtual.agency/hubfs/Blog/Posts/Services/Google%20Ads/Advanced%20Campaign%20Structure%20Best%20Practices%20for%20Peak%20Performance/Mastering%20Google%20Ads%20Advanced%20Campaign%20Structure%20Best%20Practices%20for%20Peak%20Performance.png "Mastering Google Ads: Advanced Campaign Structure Best Practices for Peak Performance") [Performance Marketing Insights](https://ivirtual.agency/blog/tag/performance-marketing-insights) ### Mastering Google Ads: Advanced Campaign Structure Best Practices for Peak Performance 27 May, 2025 20 min read [Find out more marketing strategies](https://ivirtual.agency/blog) [![Google Ads](https://ivirtual.agency/hubfs/Website/Partners/Google%20Ads.svg "Google Ads")](https://ivirtual.agency/services/google-ads?hsLang=en) [![Microsoft Advertising](https://ivirtual.agency/hubfs/Website/Partners/Microsoft%20Advertising.svg "Microsoft Advertising")](https://ivirtual.agency/services/microsoft-ads?hsLang=en) [![LinkedIn Ads](https://ivirtual.agency/hubfs/Website/Partners/LinkedIn%20Ads.svg "LinkedIn Ads")](https://ivirtual.agency/services/linkedin-ads?hsLang=en) [![Meta Ads](https://ivirtual.agency/hubfs/meta-black.svg "Meta Ads")](https://ivirtual.agency/services/meta-ads?hsLang=en) [![TikTok Ads](https://ivirtual.agency/hubfs/Website/Partners/TikTok%20Ads.svg "TikTok Ads")](https://ivirtual.agency/services/tiktok-ads?hsLang=en) [![Pinterest Ads](https://ivirtual.agency/hubfs/Website/Partners/Pinterest%20Ads.svg "Pinterest Ads")](https://ivirtual.agency/services/pinterest-ads?hsLang=en) [![Snapchat Ads](https://ivirtual.agency/hubfs/Website/Partners/Snapchat%20Ads.svg "Snapchat Ads")](https://ivirtual.agency/services/snapchat-ads?hsLang=en) [![Hubspot Partner](https://f.hubspotusercontent20.net/hubfs/273774/act3/images/HubSpot_Logo.svg "Hubspot Partner")](https://ivirtual.agency/services/hubspot/website?hsLang=en) [![Shopify Store](https://ivirtual.agency/hubfs/shopify-black.svg "Shopify Store")](https://ivirtual.agency/services/shopify?hsLang=en) [![Instagram Ads](https://ivirtual.agency/hubfs/Website/Partners/Instagram%20Ads.svg "Instagram Ads")](https://ivirtual.agency/services/meta-ads?hsLang=en) [![Facebook Ads](https://ivirtual.agency/hubfs/i-facebook-black.svg "Facebook Ads")](https://ivirtual.agency/services/meta-ads?hsLang=en) [![Looker Studio reports](https://ivirtual.agency/hubfs/i-looker.svg "Looker Studio reports")](https://ivirtual.agency/services/looker-studio?hsLang=en) [![Google Analytics](https://ivirtual.agency/hubfs/Website/Partners/Google%20Analytics.svg "Google Analytics")](https://ivirtual.agency/services/google-analytics?hsLang=en) ![Call Tracking via CallRail](https://ivirtual.agency/hubfs/callrail-logotype.svg "Call Tracking via CallRail") ![Newsletter via Mailchimp](https://ivirtual.agency/hubfs/i-mailchimp.svg "Newsletter via Mailchimp") ## Become the Next Digital Success Story! 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