Having an online presence is crucial for businesses in today's digital landscape. The Google Business Profile is a beneficial and cost-free tool for companies to improve their online presence and reputation. It is a powerful tool that offers various features to help businesses interact with their customers, showcase their products and services, and attract potential customers to their business by enhancing visibility within our SEO strategy. It allows companies to manage their online information and interact with customers directly through Google and Google Maps.
Creating an account is straightforward. Start by logging into your Google account, searching for your business on Google, and claiming it if it was already made. The verification process, which can be done via mail, email, or phone, ensures the authenticity of your business.
If the business still needs to be listed, check SemRush's step-by-step guide to create it.
A well-optimized profile can significantly boost your organic traffic. It improves local SEO, helping your business appear in local searches and Google Maps.
One aspect that businesses often overlook is the crucial need for consistent maintenance of their profile listing. Regular updates, posting new content, and responding to reviews keep the profile fresh and enhance engagement and visibility.
It is especially crucial for businesses with a steady stream of local customers. Implementing a strategy of proactively requesting reviews from these customers and promptly responding to them should be a top priority from the very beginning.
Google Business Profile can seamlessly integrate with Google Ads, amplifying our advertising efforts. This integration allows us to use location extensions, show ads in local searches, and track performance directly from our campaigns. In our experience, we have seen increased click-through rates and improved ad relevance through this integration.
For clients looking to take their tracking to the next level, you can assign a dedicated phone number when Google Ads displays the business profile. It lets you track the calls made from Google Business Profile through the Google Ads campaign, giving valuable information about calls originating from organic searches and paid advertisements.
These paid calls can also be configured as conversions in Google Ads, allowing us to accurately measure the cost per acquisition. Some call-tracking providers even let you distinguish between first-time customers and repeated ones. Tracking these valuable metrics enables us to make informed decisions to optimize the marketing strategies and drive even better results.
If you're running a business and want to boost your digital visibility, you simply can't afford to ignore the power of Google Business Profile. With this indispensable tool, you can take your online presence to the next level and connect with more potential customers than ever before. Don't miss out on this incredible opportunity to get noticed in today's competitive digital landscape! Its benefits in boosting organic traffic and integrating with Google Ads make it a powerful asset for any digital marketing strategy. You can significantly improve your online presence and customer engagement by setting up, optimizing, and maintaining your Google Business Profile.
Contact us to create your Google Business Profile.