Francisco Kraefft

Francisco Kraefft

I've been coding since I was 13 years old, and I started with Digital Marketing after high school. I've worked with +100 companies, building their marketing strategies and helping their business grow. My biggest flex is that I've learned Google and Facebook Ads from their API, which gives me a competitive advantage in how it works under the table.

What are KPIs and How are They Defined?

Data-Driven Marketing

What are KPIs and How are They Defined?

30 May, 2024 4 min read

Digital Marketing for NGOs: A Comprehensive Guide to Boost Your Reach

Digital Marketing Strategies

Digital Marketing for NGOs: A Comprehensive Guide to Boost Your Reach

27 May, 2024 5 min read

What is a Marketing Funnel and How to Leverage It

Digital Marketing Strategies

What is a Marketing Funnel and How to Leverage It

22 May, 2024 6 min read

How much do TikTok Ads cost?

Social Media Mastery

How much do TikTok Ads cost?

17 May, 2024 5 min read

What is Reach & Frequency in Digital Campaigns?

Data-Driven Marketing

What is Reach & Frequency in Digital Campaigns?

13 May, 2024 3 min read

Why My Google Ads Are Not Showing?

Performance Marketing Insights

Why My Google Ads Are Not Showing?

7 May, 2024 6 min read

What's Impression Share in Search Campaigns?

Data-Driven Marketing

What's Impression Share in Search Campaigns?

30 Apr, 2024 3 min read

How to Build a High-Converting Landing Page

Digital Marketing Strategies

How to Build a High-Converting Landing Page

25 Apr, 2024 4 min read

How Much Does Facebook Ads Cost? A Comprehensive Guide

Data-Driven Marketing

How Much Does Facebook Ads Cost? A Comprehensive Guide

17 Apr, 2024 3 min read

What are LinkedIn Ads? A Comprehensive Guide

Tech Stack Insights

What are LinkedIn Ads? A Comprehensive Guide

12 Apr, 2024 4 min read

How Does Microsoft Ads Quality Score Work?

Data-Driven Marketing

How Does Microsoft Ads Quality Score Work?

4 Apr, 2024 4 min read

What are Conversions and Conversion Rate?

Data-Driven Marketing

What are Conversions and Conversion Rate?

28 Mar, 2024 3 min read

Performance Marketing Insights

How Does Google Ads Auction Work? Learn the Secrets to Boost Your Ad Rank

22 Mar, 2024 3 min read

What is CTR, why is it important, and how to calculate it?

Data-Driven Marketing

What is CTR, why is it important, and how to calculate it?

19 Mar, 2024 3 min read

What is a landing page?

Tech Stack Insights

What is a landing page?

14 Mar, 2024 7 min read

What is Google Ads Editor? Enhance Your Ads Efficiency

Tech Stack Insights

What is Google Ads Editor? Enhance Your Ads Efficiency

8 Mar, 2024 6 min read

Performance Marketing Insights

How Does Google Ads Quality Score Work?

29 Feb, 2024 6 min read

The Intricate Engine: How Google Ads Shapes Digital Interaction

Performance Marketing Insights

The Intricate Engine: How Google Ads Shapes Digital Interaction

15 Feb, 2024 6 min read

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Strategic Digital Marketing for SMEs: Beyond the Basics to Scalable Growth

Digital Marketing Strategies

Strategic Digital Marketing for SMEs: Beyond the Basics to Scalable Growth

9 May, 2025 14 min read

What is Client Acquisition Cost (CAC): A Comprehensive Guide

Data-Driven Marketing

What is Client Acquisition Cost (CAC): A Comprehensive Guide

7 May, 2025 13 min read

What is UTM? Mastering Tracking with Practical Examples

Data-Driven Marketing

What is UTM? Mastering Tracking with Practical Examples

5 May, 2025 4 min read